That recruitment in Malta is moving online is no breakthrough observation, however in-depth and reliable statistics are hard to come by. Here is our attempt at profiling the Maltese online job seeker. Examining 47,814 unique Malta-based visitors to konnekt.com from January 1 2012 to October 31 2012 and 4,782 active individuals on our database during the same period, yielded some interesting insights.
1. Gender & Age
Male candidates are more active on the job market than female candidates. Fifty six percent (56%) of all active users in our database are aged between 18 and 35 years. The second largest segment accounting for 21% of all active users is aged between 36 and 50 years. We reckon that the 36 to 50 years age group is actually larger as on examining the CVs of a sample of the 750 odd users that did not divulge their age; we confirmed that a significant majority of these individuals would fall within this age bracket.
2. Search Behaviour
Looking at the most popular months when jobseekers look for jobs, July to October represent 60% of all traffic. The months of July and October are over 40% more popular than the yearly average. The overwhelming majority of people search for jobs during weekdays. Interest peaks on Mondays and dwindles away as the week progresses with Friday being the least popular weekday to look for jobs. Weekends attract less than half the visitors an average weekday attracts. If you are looking for talent on Saturdays do not be surprised if you do not find any… this is the least popular day with online job seekers searching for job opportunities in Malta.
Certainly the most surprising observation when crunching through the data generated by the nearly 48,000 unique Malta-based visitors, is that 68% of visitors search for jobs between 8am and 5pm. In case you are thinking that break time would be a peak time, I am sorry to disappoint the reader that 11am is consistently the most popular time of the day jobseekers look for jobs.
3. Job Search Sources
Examining traffic sources sheds light on where the online job seeker looks for career opportunities. Forty nine percent (49%) of visits are referred to our site by other websites. Local job boards are very strong with jobigloo.com and timesofmalta.com referring the lion’s share of users. The popularity of local job boards is very much in line with trends in the UK. Social Media accounts for 22% of all referrals with Linkedin and Facebook being the most popular. Employers should make an effort to optimise their jobs for google search. This is an important aspect of any employers’ talent acquisition strategy, as google refers over 90% of all search engine traffic. Twenty three percent (23%) of users come to our site directly. With konnekt.com being the most popular recruitment agency website according to recruitmentagenciesinmalta.com, it is safe to assume that jobseekers see recruitment agencies as one of their main sources for jobs. Emails account for 5% of referrals, this would include referrals from friends and other miscellaneous mailings.
Online job seekers zap through sites with 75% of all users visiting for less than 3 minutes. The average user would visit 4 pages. Thirty two percent (32%), only visit the page they land on; in most cases the job advert. Mobile devices account for 8% of all visits.
Given the neck breaking pace at which the online recruitment space is developing and the resulting impact on job seeker behaviour, we are sure that next year we will report some interesting changes.
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