With a television remote control in hand we have the power to keep watching a commercial if it captures our attention and grips us for a full 30 seconds; or to simply flip over to the next channel if it bores us.

When at a meeting, you should aim to leave the same effect as a memorable commercial. Malcom Gladwell, in his book Blink, talks about how important mini-impressions one makes can be. We don't get a second chance at making a good first impression, however we get many other chances for first impressions.

A good advert catches our attention; and as individuals we should strive to do the same.

Try to use techniques such as humour, aesthetics, emotions and surprise to standout and grab the audience's attention. Be clear in your speech. Make it easy for the audience you are addressing to understand your message. A good delivery is key in making you and your message memorable.

A good advert usually stands out by being unique. You as a person should also be distinguishable. Think about what sets you apart from others and highlight these distinctive qualities which help you portray your unique brand.

Due to ones hectic lifestyle, having someone’s undivided attention is a blessing. A recruiter is that very audience you need to work hard to stand out to. As a candidate during a job interview, work at capturing the recruiter’s attention, deliver a good message and stand out. YOU are the TV commercial.

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