In this edition of Konnekt Talks To, Etienne Gatt, Konnekt's IT & iGaming Recruitment Manager interviews David Darmanin, the Founder and CEO of Hotjar, to discuss conversion rate optimization including testing, executing and the skills needed by new marketeers.

Watch the full interview below, whereby David elaborates on the need to being customer centric in one's business approach, a mindset that must also be adapted in qualitative and quantitative testing because as he explained, "data should never come at the cost of losing focus on the customer and the user".