Why choose Marketing?
It is said that the heart of a business’ success lies in its marketing. Working in marketing involves analysing and responding to customers’ behaviours by implementing campaigns to promote the company or brand, both online and offline. A career in marketing allows you to test and improve your creative skills, whilst thinking of new ways to strengthen the company’s brand image and set it apart from its competitors.
Those working in marketing generally require:
- Strong communication and interpersonal skills
- Excellent organisation and time management skills
- The ability to organise and plan, both in the short-term and in the long-term
- Be able to work independently and within a team
Marketing Job Opportunities in Malta
Below are some of the most common marketing jobs in Malta:
Marketing Executives are primarily responsible for developing, implementing and evaluating marketing campaigns. This requires analysing the competition and devising plans to increase the company’s competitive edge. This kind of role also involves coordinating promotional activities, including product launches and exhibitions, handling sponsorships, and overseeing a company’s online presence. Excellent written and verbal communication skills, creativity and organisation skills are essential for this kind of role. Salaries for these roles normally start at around €15,000.
Digital Marketing Executive
Digital Marketing Executives are responsible for developing, managing and analysing online marketing campaigns. This includes managing a company’s social media platforms, digital display advertising, email marketing, creating content for the company website, and search engine optimisation to ensure that the company’s website achieves a good search ranking on Google.
This is one field which is constantly changing and those working in this field must keep up-to-date with the latest digital trends. With the rise in social media and online usage, the demand for this role is on the rise.
Public Relations Executive
PR Executives are mainly responsible for managing information between a company and the general public. This is done by promoting the organisation through news items, press releases, press conferences and interviews. This kind of role involves maintaining good relationships with members of the press in order to maximise positive exposure for the company. PR Executives must demonstrate confidence, excellent communication skills and be able to work under pressure.
Content writers are responsible for creating and editing interesting and fresh content for company websites and social media platforms whilst maintaining a consistent brand voice, as well as creating content for offline platforms including magazines and newspapers. This may also include proposing new ideas for content, proofreading, and optimising content for search engine results (SEO). Content Writers must be creative, able to work within tight deadlines and must have excellent written communication skills. Content Writing can also be done on a freelance basis.
Other career options:
- Journalist - Responsible for researching and writing stories and features for the press, including both online and offline publications.
- Business Development Executive - Responsible for the business development of the company’s products and services, which is mainly done by maintaining and developing new client relationships.
Opportunities for career progression
The marketing industry is a great industry to work in when you first graduate as it provides you with a set of skills that can be utilised in other fields. Most graduates will start off as Marketing Assistants and can work their way up to more senior and specialist roles, or even managerial roles. PR Executives may choose to work towards press secretary or spokesperson jobs for established firms/authorities.
KONNEKT offers a number of marketing jobs in Malta. Apply directly for one of our marketing roles or get in touch with us by email on firstname.lastname@example.org.