Our client is seeking a versatile, content-focused marketer with strong copywriting abilities, the confidence to break down technical concepts, and a solid understanding of core marketing principles. The successful candidate will join the small but growing team - a B2B WordPress plugin company specialising in site management and security.
This position is hands-on and well suited to someone who thrives in a fast-paced environment, enjoys working across different functions, and can take projects from concept to completion with minimal supervision.
Key Responsibilities:
- Develop landing pages, craft copy, and manage basic WordPress setup, with support from a designer or front-end developer when needed
- Plan and write newsletters, including segmentation, scheduling, and optimisation, with guidance from the marketing manager
- Create full end-to-end drip campaigns, from copywriting to setup
- Write scripts and record simple video content — such as demos and feature walkthroughs — for further editing by the video editor
- Repurpose live sessions or podcasts into written and social content
- Support daily marketing operations, including writing and scheduling social posts, setting up basic tracking, and assisting with paid, partner, and reporting activities as required
Requirements:
- Is enthusiastic, curious, and eager to learn
- Takes ownership of responsibilities with minimal direction
- Combines creativity with strong execution, turning rough ideas into polished work
- Understands when “done is better than perfect,” but can delve deeper when necessary
- Is organised and detail-oriented, even in a busy environment
- Is comfortable handling admin or production-related tasks — everyone in the team wears multiple hats
- Has familiarity with security topics or a technical background, and/or experience producing technical content or documentation
- Has excellent written English skills, particularly important in this content-driven role
- 3+ years of experience in B2B content marketing
- Strong copywriting and content creation skills across pages, emails, video scripts, and similar formats
- A solid understanding of marketing fundamentals, including UTM tracking, performance metrics, segmentation, and funnel stages
- Basic SEO and keyword research knowledge
- Comfortable using WordPress as a user/editor
- Experience marketing WordPress or security-related software products is a significant advantage
Job Reference: AI608
Writing Jobs in Malta involve the creation of written content, both online and offline. Jobs in writing within this sector include content writing, journalism, proofreading, translation and technical roles.
