Trade Marketing Representative

Our client is a supplier & distributor of consumables and is looking for a Trade Marketing Representative to join their growing team. Reporting to the manager you will be responsible for:

1. Channel Execution

• Ensure products (OTC & VM) are well stocked, displayed, and visible in retail outlets.
• Carry out field sales tasks such as stock delivery, vending machine refills, and payment collection when needed.
• Maintain vending machine planograms, pricing, and internal setup according to Company guidelines to maximize brand presence.
• Replace vending panels when required.
• Implement merchandising standards—shelf placement, POS materials, and promotional displays.
• Negotiate with outlet owners for improved product visibility and placement.

2. Promotion Implementation

• Execute trade promotions (discounts, bundles, special offers) per the marketing plan.
• Monitor promotion compliance and performance.
• Track and report competitor promotions and activities.

3. Relationship Building

• Serve as the main liaison between the Company and trade partners (wholesalers, retailers, consumers).
• Build strong, professional relationships with outlet owners and managers.
• Collect market insights and share feedback with Management.

4. Sales Support

• Drive secondary sales from distributors to retail outlets.
• Motivate and support the trade to boost sales.
• Provide training and product knowledge to retail staff and consumers when necessary.

5. Market Intelligence

• Monitor competitor products, prices, and in-store activities.
• Gather feedback on consumer preferences and retail challenges.
• Report market data and insights to Management for better decisions.

6. Brand Visibility & Awareness

• Ensure high brand visibility across all categories through effective use of POS materials, displays, and pricing.
• Strengthen brand presence and differentiation in crowded retail environments.

Requirements

• One must have good sales & negotiation skills.
• Merchandising knowledge.
• Very good communication and relationship building skills.
• Adaptability & problem-solving skills.
• Valid driving license.
• Basic digital & computing skills.

Education and Experience

• Previous experience in a sales role, client facing role and/or relationship building role.
• Good and relevant educational experience.

Benefits

• Company Car (with personal use)
• Company Phone (with personal use)
• Health Insurance
• Yearly retail voucher
• Yearly salary inrease as per agreement
• Good commissions

Job Reference: LP301