Our client within the FMCG Industry is looking for a Sales Manager to lead its Retail and HoReCa sales teams. The selected candidate will report directly to the Chief Commercial Officer (CCO) and collaborate closely on developing and executing sales strategies and business plans. This role involves driving team performance, achieving sales targets, and supporting the ongoing development and training of the sales team.
The Sales Manager will also work closely with the Marketing Department to ensure alignment between sales initiatives and marketing campaigns, supporting effective lead generation and brand positioning.
Key Responsibilities
Develop and implement brand strategies to increase market share, visibility, and customer loyalty
Ensure consistency across all marketing, advertising, and promotional activities
Plan and execute product launches and communication strategies
Monitor brand performance through market research and consumer insights
Lead promotional campaigns and advertising initiatives aligned with business objectives
Develop and execute sales plans to meet revenue and profitability targets
Manage and expand distribution networks to ensure optimal product availability
Oversee key accounts, distributors, and trade partners to strengthen relationships
Plan and implement trade promotions, in-store activations, and sales incentives
Analyse sales data and take corrective actions where necessary
Conduct market analysis to identify new opportunities and industry trends
Develop pricing and positioning strategies in line with market conditions
Provide data-driven insights for product development and innovation
Lead, train, and motivate sales and merchandising teams
Foster a high-performance culture focused on accountability and continuous improvement
Requirements
Minimum of 3 years’ experience in sales management, ideally within a corporate or HoReCa environment
Proven track record in developing and executing successful sales strategies
Driving license
Must speak Maltese
Strong experience in customer relationship management
Excellent communication, interpersonal, and organisational skills
Strong leadership skills with the ability to motivate and develop teams
Customer-focused with a commitment to delivering high-quality service
Sales Jobs & Business Development Jobs in Malta focus require the selling of a company's products or services, as well as developing and implementing growth opportunities within a company. Jobs in sales & business development include business development, business intelligence, business relationship management, e-commerce, fundraising, general sales, telesales, retail and lead acquisition roles.
