Our client is a pioneering force in the blockchain infrastructure space, specializing in staking and decentralized ecosystems. They are looking for a Marketing Specialist to drive a full-stack marketing strategy that prioritizes real engagement, retention, and brand authority over superficial metrics.
Reporting directly to the Head of Marketing, you will be a hands-on operator responsible for community growth, SEO/AI search visibility, and high-impact event execution.
Responsibilities:
- Community Growth & Management: Design and execute campaigns (AMAs, quests, incentives) across X, Discord, and Telegram to foster a deeply engaged crypto-native ecosystem.
- Events & IRL Presence: Plan and manage the brand’s presence at major global crypto conferences, side events, and workshops, including logistics and partner activations.
- Search & Visibility: Drive SEO and AI search engine visibility through strategic content, keyword mapping, and performance tracking.
- Campaign Execution: Support the end-to-end delivery of marketing launches, coordinating with design and product teams to ensure consistent brand positioning.
- Strategic Insights: Translate community feedback into actionable product insights and track the ROI of community and event initiatives.
Nice to Haves:
- Specific experience with validators, staking, L2 ecosystems, or infrastructure.
- An existing network of relationships within global crypto communities.
- Experience working within distributed, international teams.
Requirements
- Experience: 3–6+ years in marketing, with a significant portion dedicated to the blockchain/crypto sector.
- A deep understanding of crypto culture, DeFi narratives, and the nuances of the Web3 ecosystem.
- Demonstrated success in growing blockchain communities and executing both online and IRL crypto events.
- Search Strategy: Practical experience in SEO and AI search engine optimization.
- Exceptional communication skills with the ability to work autonomously in a fast-paced, remote-first environment.
- Highly comfortable being "hands-on" with execution rather than focusing solely on high-level strategy.
Benefits
- Global Networking: Opportunities to travel and collaborate with industry leaders at international events.
- Professional Growth: Opportunity to work at the forefront of a nascent, highly innovative industry.
- Flexibility: Flexible working hours and a healthy work-life balance.
- Resources: High-quality equipment provided for a comfortable home and office setup.
Job Reference: XL781
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