A globally established company with over 30 years of experience is a leading international provider in the online entertainment and sports betting industry. The company offers a wide range of live betting options, casino games, live casinos, and other engaging digital experiences. To strengthen the Performance Marketing team, we are looking for a competent and dedicated:
Responsibilities
- Manage the daily execution and optimization of paid media campaigns across Google Ads and Microsoft Ads (Bing), ensuring strong performance, accurate tracking, and effective budget control
- Set up, manage, and scale Search campaigns, including keyword strategy, bid management, ad testing, and search query expansion
- Monitor and optimize key KPIs such as CPA, ROAS, CTR, CVR, CPC, impression share, and traffic quality
- Maintain well-structured and scalable accounts (keywords, match types, negative keywords, RSAs, extensions, and landing pages)
- Deliver clear and actionable reports highlighting performance insights, key drivers, and recommended next steps
- Coordinate creative workflows, including briefing, asset management, and quality assurance
- Support retargeting and CRM-driven campaigns, including audience setup, segmentation, and lifecycle-based messaging
- Assist in managing programmatic campaigns via Adform DSP, including retargeting, audience handling, and frequency control
Requirements
- 1–3 years of hands-on experience in Performance Marketing or Media Buying (agency or in-house)
- Strong experience with Google Search Ads and Microsoft Ads (Bing)
- Solid understanding of performance metrics (CPA, ROAS, CTR, CVR) and ability to translate data into actionable insights
- Experience with Adform DSP, including retargeting, audience management, and frequency optimization
- Familiarity with Google Tag Manager (QA, debugging, or implementation)
- Detail-oriented, organized, and reliable in managing budgets, tracking, and campaign execution
- Professional level of English; German is a plus
Benefits
- Lunches & snacks at the office.
- Health Insurance Plan.
- Wellness Benefit.
- Hybrid Working.
Job Reference: ZU551
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