Marketing Executive

Our client specializing in the hospitality sector is looking for a Marketing Executive to join their team. This person will mainly be focused on digital marketing, point-of-sale (POS) materials, and event-related initiatives. Your main duties will be to:

• Build and manage social media content calendars across venue accounts, driving engagement and monitoring brand sentiment.
• Work with the design team to create engaging digital assets including posts, stories, reels, and email graphics.
• Write clear, engaging, brand-aligned copy for digital platforms.
• Plan, execute, and optimize digital advertising campaigns to maximize performance and ROI.
• Track performance using analytics tools, turning insights into actionable strategies.
• Deliver regular performance reports to guide improvements.
• Keep websites updated with fresh and accurate content.
• Plan and manage email marketing campaigns to engage, retain, and convert audiences.
• Handle venue requests for POS materials such as menus, tent cards, and posters.
• Write detailed design briefs to ensure timely production and delivery.
• Visit venues to review placement, quality, and branding of marketing materials.
• Collaborate with venue teams to promote events, seasonal campaigns, and special initiatives.
• Provide creative briefs for event marketing assets, from invitations to digital content.
• Support on-site event execution, ensuring marketing aligns with brand standards and objectives.

Requirements

• Proven ability to manage and create digital content across multiple platforms.
• Proficiency with tools such as Adobe Creative Suite, Google Analytics, WordPress, Meta Business Suite, and Mailchimp.
• Strong copywriting skills tailored to digital media.
• Creative mindset with a passion for storytelling, brand building, and innovation.
• Excellent organizational and project management abilities, with the capacity to manage multiple priorities.
• Strong interpersonal and collaboration skills for working with internal teams, venues, and external vendors.

Education and Experience

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2–3 years of marketing experience with a strong focus on digital, ideally within hospitality, events, or F&B sectors.

Job Reference: TT331