Our client is looking for a Marketing Executive to join their team. This person will be responsible for overseeing and executing all marketing-related initiatives within the company. Reporting directly to the Marketing Manager, this role involves developing, budgeting, and implementing marketing plans, while also evaluating their effectiveness.
Responsibilities:
- Plan and implement ATL and BTL marketing initiatives for assigned brands, including forecasting, budgeting, promotional planning, trade POS, and advertising.
- Manage and maintain the company’s social media presence across all platforms.
- Analyse and report on campaign performance and activations, recommending improvements.
- Coordinate brand-specific claims with Finance to ensure timely overseas submission.
- Liaise with the Merchandiser Supervisor to gather photo evidence of in-store promotions.
- Keep the sales team informed of ongoing and upcoming promotional activities
- Propose, plan, and execute marketing events or sponsorships as required.
- Ensure all internal and external deadlines, including claims and plan submissions, are met.
- Guide sales and merchandising teams on POSM implementation.
- Update POSM portfolio on relevant systems and platforms
- Manage planograms and the distribution of POS materials (e.g. shelf strips, wobblers, posters).
- Order required materials and ensure consistent communication of strategies to the sales team, with supporting documentation.
- Develop and maintain merchandising standards, including shelf and promotional unit planograms.
- Coordinate merchandiser training as per the training calendar.
- Track share of shelf performance in line with brand and market objective
- Conduct market analysis, including trends, pricing, competitor activity, and brand positioning reviews.
Requirements:
- Minimum of 2 years' experience in a similar marketing role.
- Bachelor's degree, preferably in Marketing or Business.
- Proficient in Microsoft Office applications.
- Fluency in both written and spoken English and Maltese.
- Basic understanding of social media management.
- Highly organized and detail-oriented.
- Strong communication and project coordination skills.
- Project management experience is considered an asset.
Job Reference: KQ146
Marketing Jobs & PR Jobs in Malta entail the promotion of companies, brands, products and services to specific audiences. Jobs in marketing & PR include account management, affiliate management, brand management, business intelligence, customer relationship management, content, digital marketing, events, graphic design, social media marketing, marketing management, public relations, market research, merchandising, web design,and audio visual jobs.
