Our client, a leading organisation within the Transportation and Logistics Industry, is recruiting for a Marketing Executive to assume responsibility for developing and executing the Company’s marketing strategy and tactical plans using both offline and, especially, online media, with specific focus on Digital Marketing such as Web, App, SEO, and CRM. Reporting to the Commercial Director, your duties will include;
• Strategizing and implementing comprehensive marketing initiatives encompassing SEO, CRM, database marketing, social media, offline marketing, and advertising
• Collaborating with product owners to formulate marketing and communication strategies for individual products and advertising campaigns, ensuring alignment with the Company’s overarching marketing strategy. Creating agency briefs as needed
• Assessing and reporting the effectiveness of all marketing campaigns, utilizing insights to conduct tests such as A/B Tests for continuous optimization of spending and marketing ROI
• Serving as the primary liaison between the Company and its marketing agencies and suppliers
• Overseeing the Company’s social media presence and managing website content
• Organizing the library of media assets, including images and videos
• Developing and monitoring the marketing budget
Job Reference: WP850
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