Head of Industry Relations and Marketing

Our client is looking to recruit a Head of Industry Relations and Marketing. Reporting to the CCO, the chosen candidate will: 

• Plan, develop, and execute regular direct marketing campaigns to promote the Group’s businesses and achieve agreed targets.
• Manage and further develop the Challenge Group brand, ensuring consistent communication of brand values both internally and externally.
• Develop and implement Group Branding and Advertising Guidelines; oversee implementation and monitor compliance.
• Evaluate, design, and implement public relations initiatives to enhance the Group’s brand, image, and industry reputation.
• Draft and review press releases, byline articles, and keynote presentations; approve press releases prior to management review.
• Manage media inquiries and interview requests, ensuring consistent and professional representation.
• Monitor, analyse, and report on PR results on a quarterly basis.
• Plan, develop, and launch advertising campaigns to generate awareness and strengthen brand image.
• Source and manage corporate gifts for events, festivities, and special occasions.
• Evaluate opportunities for partnerships, sponsorships, and advertising to enhance visibility.
• Plan and organise customer relationship management (CRM) events to foster networking opportunities and strengthen client relationships.
• Coordinate corporate events and initiatives aligned with the Group’s communication strategy.
• Develop and implement environmental and community awareness initiatives to position the Group as a socially responsible corporate leader.
• Promote sustainability awareness across stakeholders and the wider community
• Maintain an up-to-date understanding of industry trends and competitor activities.
• Provide recommendations to management regarding communication strategies in response to market developments.

Requirements

• Proficient attention to detail.
• Ability to use your initiative.

Education and Experience

• 6+ years of professional marketing experience, communications, and sales.
• Experience building, executing, and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
• Knowledge of key issues that the aviation industry is facing including competition, and safety.
• Experience working cross-functionally and leading multifaceted teams, ensuring they are clear on the expectation of their role / specific task.
• Degree in marketing and communications would be an asset

Benefits

• Free Parking
• Free lunch
• Health Insurance

Job Reference: VZ203