Digital Marketing Executive

Our client is looking to recruit a Digital Marketing Executive to join their growing team. Reporting to the Marketing Manager, the chosen candidate will:

• Plan and implement online marketing campaigns to increase website traffic, user engagement, and overall digital presence.
• Support SEO initiatives to improve search engine rankings and visibility.
• Develop and manage paid advertising campaigns across Google Ads, Facebook, and other digital platforms to boost brand awareness locally and internationally.
• Optimize campaigns by researching keywords, testing ad content, and managing budgets to achieve marketing objectives.
• Monitor, analyze, and report on the performance of digital campaigns using analytics tools, providing insights and recommendations for improvement.
• Stay updated on the latest digital marketing trends and implement best practices to ensure continuous growth.
• Assist in developing and executing link-building strategies to strengthen the company’s online presence.
• Create engaging content for social media platforms, ensuring consistent brand messaging and tone of voice.
• Interact with followers on social media, responding to comments and messages professionally and promptly.
• Prepare regular marketing performance reports, highlighting key metrics and campaign outcomes.
• Manage and maintain the company website, ensuring content accuracy and functionality.
• Assist with special marketing projects and perform other related tasks as needed.

Requirements

• Strong analytical skills and ability to work with web analytics tools.
• Creative, proactive, and results-oriented.

Education and Experience

• Experience in digital marketing, including SEO, PPC, and social media.
• Excellent written and verbal communication skills.

Job Reference: FR689