Digital Marketing Executive

A local, well-established Company operating within the FMCG industry is searching for an experienced Digital Marketing Executive to join their growing team. Reporting to the Head of Marketing, you will lead and execute digital marketing strategies that enhance brand visibility, drive engagement, and boost conversions across all online channels. 

Your duties and responsibilities will include:

• Develop and implement data-driven digital marketing plans to grow brand awareness and online performance.
• Manage and expand the social media platforms, plan content calendars, post engaging content, and build strong follower engagement while maintaining brand reputation.
• Oversee creative projects from concept to execution, collaborating with freelancers or agencies as needed. Produce compelling in-house content that inspires user-generated posts and drives organic reach.
• Create and optimise digital ad campaigns across platforms (Google, Meta, TikTok, LinkedIn) to meet key performance targets.
• Track and analyse campaign performance, website traffic, and email marketing effectiveness to continually refine strategy and improve results.
• Identify and manage influencer and content creator collaborations that align with brand objectives.
• Develop targeted email campaigns, manage the digital privilege card scheme, and optimise website content to boost SEO and support eCommerce growth.
• Maintain a consistent tone, style, and brand identity across all digital communications, working closely with the Head of Marketing.
• Support other marketing and promotional activities as required.

Working Hours: Office Hours

Requirements

• Minimum 2 years managing social media or digital campaigns for a consumer brand or agency, with hands-on experience in content creation, community management, and paid ads.
• Candidates must already be based in Malta, with the legal right to work in Malta.
• Must have an excellent level of written and spoken English.
• Strong knowledge of platforms such as Google Ads, Meta Business Suite, TikTok Ads, LinkedIn Campaign Manager, WooCommerce, SEMrush, HubSpot, Canva, and WordPress.
• A creative and analytical thinker with a passion for digital trends, an interest in wine and hospitality, and excellent communication skills.

Education and Experience

• A Bachelor's Degree in Marketing & Digital Marketing or an equivalent postgraduate qualification.

Job Reference: CB993