Our client specializing in the gas industry are seeking to onboard a Digital Marketing Specialist.to join their dynamic and driven team. The responsibilities will be the following:
- Project Management: Oversee the planning, execution, and completion of marketing projects (360, digital campaigns, e-commerce projects) ensuring they are delivered on time, within scope, and within budget.
- Drive end-to-end launches of new DTC products, including digital campaign rollouts, landing page development, and marketplace integrations (e.g., Amazon, Shopify). Deliver strong product visibility and conversion-focused execution across all touchpoints.
- Digital Strategy & Channel Development: Design and implement digital-first marketing strategies that integrate paid media, SEO/SEM, social media, email automation, content, and influencer campaigns. Drive brand awareness, traffic growth, and revenue.
- Performance & Analytics Ownership: Define and manage KPIs for all digital and e-commerce efforts. Monitor user behavior, campaign ROI, and channel-specific metrics using tools like GA4, Hotjar, Meta Ads, and others. Translate insights into tactical improvements.
- Cross-functional Collaboration: Partner closely with content, design, sales, product, and external agencies to align digital marketing goals with business objectives, ensuring consistency across platforms and campaigns.
Requirements:
Experience within agencies or FMCG are a plus
Requirements
- Strong knowledge of performance marketing, conversion funnels, and media buying, campaign management
- Proficient in Google Analytics (GA4), Google Ads, Meta Ads, Shopify, CMS tools
- Experience with A/B testing, marketing automation, CRM, and campaign reporting
- Solid project management and stakeholder communication skills
- Analytical mindset with creative flair
- Familiarity with GDPR, cookies, and digital compliance standards
- Experience within agencies or FMCG are a plus
Education and Experience
- 2-3 years proven experience in digital marketing and /or e-commerce roles
Benefits
- Health & dental insurance
Job Reference: NJ705
Marketing Jobs & PR Jobs in Malta entail the promotion of companies, brands, products and services to specific audiences. Jobs in marketing & PR include account management, affiliate management, brand management, business intelligence, customer relationship management, content, digital marketing, events, graphic design, social media marketing, marketing management, public relations, market research, merchandising, web design,and audio visual jobs.
