Commercial Director

A highly renowned client of ours specialised in the FMCG and Manufacturing sectors is looking to onboard a Commercial Director to join their team. The designated person will be working closely with the CEO, and responsibilities are as follows;

Duties:

• Define market, channel, and customer priorities to drive distribution expansion and profitability, developing and executing the European and international growth strategy for the branded portfolio
• Lead annual brand plans, commercial forecasts, pricing architecture, and trade investment strategies, also overseeing competitive analysis, category reviews, and consumer insight programs.
• Create dashboards and KPIs to monitor brand health, sales performance, and marketing ROI.
• Champion market intelligence and business insights to guide resource allocation and strategic decision-making.
• Oversee integrated marketing campaigns, digital activation, PR, and trade communication initiatives.
• Ensure commercial activation, promotional plans, and trade marketing support strengthen brand value and deliver ROI.
• Lead the innovation pipeline for branded and private-label products, identifying category trends and whitespace opportunities.
• Guide concept development, consumer validation, packaging updates, and line extensions with Sales teams, & Operations.
• Lead market development efforts, including distributor negotiations, retail listings, promotions, and expansion into high-potential geographies, overseeing pricing, margin management, and product mix optimisation by market.
• Work closely with Supply Chain, Finance, and Production to ensure profitable execution of branded strategies and accurate demand planning.
• Lead and develop teams across brand management, innovation, communication, and branded sales, as well as recruit, mentor, and upskill talent, ensuring high performance and cross- functional effectiveness.
• Foster strong collaboration between marketing and sales functions to ensure seamless commercial implementation.

Requirements

• 12+ years of progressive marketing and/or commercial leadership experience in FMCG, food, or beverage sectors.
• Must have excllent vernal and written communication skills in both English and Italian
• Available and willing to travel 4 times weekly ( Mon-Thurs) to Italy, or able to relocate
• Proven success building consumer brands across multiple European markets and leading international expansion.
• Experience managing branded P&Ls and leading cross-functional teams, including commercial and marketing roles.
• Proficiency with market analysis tools, CRM systems, and sales/marketing performance dashboards.

Education and Experience

• Bachelor’s degree in Marketing, Business, International Business, or related field; MBA preferred.

Job Reference: OH720