Our client is looking to employe a Performance Marketing Specialist. This role uses performance data to uncover creative opportunities and translate insights into clear optimisation strategies that improve the effectiveness of all trafficked content. It’s a fast-paced, collaborative position that blends analytical rigour with creative intuition while working closely with media partners and cross-functional teams.
Responsibilities:
- Evaluate performance data from paid media channels to spot creative patterns and areas for optimisation.
- Convert complex data into clear, practical insights that reveal which formats, hooks, visuals, and messages perform best.
- Work directly with media agencies to gather, verify, and organise the data needed for reporting and ongoing improvements.
- Develop dashboards and reports that visualise key performance drivers and measure creative impact over time.
- Oversee continuous creative experimentation, including A/B tests, learning agendas, and audience-level analysis.
- Monitor platform updates, benchmarks, and emerging trends that shape creative effectiveness.
- Reflect the company's core values.
Requirements:
- 5–7 years of experience in media buying, performance analytics, or similar cross-functional roles.
- Strong command of paid media platforms and analytics tools, with the ability to build or enhance them for better outcomes.
- Demonstrated ability to analyse large data sets and translate results into strong creative insights and direction.
- A team-oriented approach, working confidently with creative, strategy, and media partners.
- A natural curiosity about what makes content connect in fast-paced digital spaces.
Please note that some flexibility in working hours is required, as this role involves collaborating with colleagues across different continents and time zones.
Job Reference: WR583
