Country Sales Manager

Our client is looking to recruit a Country Sales Manager to join their growing team. Reporting to the Director, the chosen candidate will:

• Recruit, select, and retain high-potential sales talent
• Onboard, train, coach, and continuously develop new and existing sales team members
• Build and maintain a high-performance, motivated, and supportive team culture
• Design and manage incentive schemes and performance management processes
• Oversee HR-related activities including holiday planning, performance reviews, and workforce planning
• Develop, implement, and continuously optimize route-to-market plans based on customer segmentation and visit frequency
• Manage key accounts and wholesalers, including negotiation and deal closure
• Prepare commercial offers and resolve day-to-day operational issues with partners
• Lead annual commercial negotiations, agreeing on pricing, terms, and conditions
• Drive in-store execution excellence, including assortment development, cooler and display placement, and activation programs (POS/POP)
• Identify and develop new business opportunities and partnerships
• Maintain strong relationships with existing customers and stakeholders, including authorities and NGOs where relevant
• Provide regular market intelligence, including competitor activity, pricing, and trends, and escalate insights appropriately
• Support acquisition of new customers and expansion of distribution coverage
• Deliver monthly, quarterly, and annual targets for volume, revenue, and distribution
• Prepare and execute monthly and quarterly distribution, cooler, and display placement plans
• Develop and implement the annual business plan for Malta
• Ensure continuous growth in market presence and in-store execution standards
• Drive in-store business development, including assortment expansion and visibility improvements
• Ensure perfect store execution across all channels
• Coordinate promotional activities and trade marketing initiatives
• Monitor execution quality and ensure alignment with brand standards
• Coordinate daily operations with internal departments in Malta and Hungary
• Ensure smooth execution of commercial and supply chain processes
• Align local execution with regional strategies and priorities
• Maintain accurate reporting and documentation of sales activities
• Ensure proper use and upkeep of company assets (tablet, phone, etc.)
• Prepare regular performance updates and business reviews
• Safely operate company vehicles in accordance with traffic laws and internal policies
• Ensure proper handling, maintenance, and cleanliness of company vehicles
• Transport samples and materials safely and responsibly

Requirements

• Ability to work in a structured working environment
• Holding strong analytical skills

Education and Experience

• Fluent Maltese and English written and oral communication is a must
• Experience in FMCG in Malta is must (international network is given preference), holding a good network of Local retail chains
• Well conversed in Microsoft

Job Reference: YE082