Senior Marketing Executive (Hospitality)

Our client is a leading and well-established group within the hospitality industry, renowned for its premium hospitality offerings. As part of its continued growth, the company is seeking a commercially driven Senior Marketing Executive to lead and coordinate marketing initiatives across its dining, nightlife, fitness, and wellness venues.

This full-time role focuses on driving revenue growth, increasing direct bookings, generating foot traffic, growing gym memberships, promoting fitness classes and wellness therapies, and delivering measurable return on investment (ROI) through strategic, multi-channel marketing campaigns.

The Role:

Marketing Strategy & Revenue Generation: Plan, coordinate, and execute integrated marketing campaigns designed to increase restaurant reservations, hotel offers, gym memberships, fitness class participation, wellness and therapy bookings, and overall revenue.

Digital Marketing & Campaign Management: Oversee and execute digital advertising, pay-per-click (PPC) campaigns, search engine marketing, email and CRM marketing, public relations, influencer collaborations, and promotional events across relevant channels.

Social Media & Content Creation: Create engaging, brand-aligned content for social media platforms, particularly Instagram and TikTok, including copywriting, campaign visuals, promotional materials, and daily content.

Website & Brand Management: Manage website updates and digital content while maintaining consistent brand messaging, tone of voice, and visual identity across all outlets and marketing channels, ensuring compliance with international brand standards.

Partnerships & Business Development: Identify, develop, and manage partnerships with corporate organisations, brands, embassies, associations, and other relevant stakeholders to generate new business opportunities, drive memberships, and promote restaurant, hotel, fitness, and wellness offerings.

Marketing Planning & Performance Reporting: Maintain detailed marketing calendars, coordinate campaign activations, monitor conversion rates, analyse advertising performance, track key performance indicators (KPIs), and prepare reports to measure campaign effectiveness and commercial ROI.

Creative Production & Design: Plan and coordinate on-site photography and video shoots to capture engaging content across dining, nightlife, fitness, and wellness offerings. Provide hands-on support with creative design and other marketing materials as required.

Market Research & Competitor Analysis: Monitor industry trends, competitor activity, digital media developments, and emerging marketing opportunities to strengthen brand positioning and campaign performance.

Budget & Agency Coordination: Support marketing budget management, coordinate external agencies and creative partners, and ensure campaigns are delivered effectively, on time, and in line with commercial objectives.

Cross-Departmental Collaboration: Work closely with internal teams and venue managers to align marketing activities with operational priorities, deliver successful campaigns, and manage multiple projects in a fast-paced hospitality environment.

Requirements

• 3–5 years of commercial marketing experience within the hospitality industry.
• Proven experience in digital marketing, social media management, content creation, and campaign execution.
• Proficiency in Canva, Adobe, or similar design tools, with a strong understanding of current digital media trends.
• A commercial mindset, with the ability to demonstrate how marketing initiatives drive bookings, memberships, engagement, and revenue.
• Experience in campaign performance analysis, budget management, and coordinating external agencies is preferred.
• Strong communication, organisational, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

Marketing Jobs & PR Jobs in Malta entail the promotion of companies, brands, products and services to specific audiences. Jobs in marketing & PR include account management, affiliate management, brand management, business intelligence, customer relationship management, content, digital marketing, events, graphic design, social media marketing, marketing management, public relations, market research, merchandising, web design,and audio visual jobs.