General Manger

We are looking for a dynamic General Manager to drive the successful launch and positioning of our innovative products. You will play a pivotal role in aligning cross-functional teams to bring compelling solutions to market and accelerate commercial growth.

• Develop and execute comprehensive go-to-market strategies for new product launches, updates, and key initiatives.
• Collaborate closely with product, sales, marketing, and customer success teams to ensure seamless alignment and execution.
• Conduct thorough market research, competitor analysis, and customer segmentation to identify growth opportunities and refine targeting.
• Create impactful messaging, positioning, and enablement materials that effectively communicate product value propositions to target audiences.
• Define and track key performance indicators to measure the success of product launches and optimise ongoing marketing efforts.
• Partner with the sales enablement function to equip commercial teams with the tools, training, and resources needed to drive conversions.

Requirements

• Strong background in marketing, sales, or business development, ideally in consumer products or digital commerce
• Experience in launching products across multiple channels (e-commerce, retail, B2B).
• Excellent project management and cross-functional leadership skills.
• Analytical skills for tracking performance and iterating strategies.
• Ability to work across international markets, languages, and cultures.

Education and experience

• 5-8 years’ experience in marketing, sales, e-commerce, or business management.
• Experience working with FMCG, consumer goods, or digitally native brands.
• Proven track record of executing GTM plans in multiple markets.

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