Digital Marketing Executive

Our client is looking to onboard a Digital Marketing Executive to join their team!

Responsibilities

• Strategy & Execution: Build and execute digital marketing strategies aimed at driving brand awareness, capturing leads, and acquiring new customers.
• Campaign Management: Oversee and launch cross-channel marketing campaigns, including social media, email, traditional media, and digital channels like PPC.
• Content Creation: Produce engaging marketing materials and copywriting for blogs, websites, social media channels, and sales presentations.
• Performance Tracking: Monitor, analyze, and report on key campaign metrics (such as engagement, conversion rates, and web traffic) to management.
• Website Management: Keep the company website updated with accurate, relevant content while optimizing for both SEO and GEO (Generative Engine Optimization).
• Market Research: Analyze competitor activities, market trends, and customer needs to inform future marketing campaigns and strategic decisions.
• Cross-Functional Alignment: Work closely with sales, product, and creative teams to ensure all marketing activities support broader business goals.
• Event Representation: Coordinate and participate in trade shows, conferences, and industry events to generate leads and represent the brand.
• Continuous Learning: Stay up-to-date with the latest marketing tools, trends, and industry best practices.

Experience & Skills

• Relevant Background: At least 2+ years in a similar digital marketing position, ideally within a fast-paced technology or SaaS environment.
• Marketing Fundamentals: A strong grasp of core marketing concepts, principles, and industry best practices.
• Digital Channel Expertise: Deep knowledge of key digital marketing avenues, including SEO/GEO, SEM, PPC, email marketing, content marketing, and social media.
• Technical Tools: Proficiency with marketing software, including CRM platforms, marketing automation tools, and analytics software (e.g., Google Analytics).
• Data-Driven Mindset: Excellent analytical and problem-solving skills to interpret data and translate it into actionable marketing decisions.
• Communication: Exceptional verbal and written communication abilities, specifically focused on crafting persuasive and engaging content.
• Project Management: Strong organizational skills with the ability to manage multiple overlapping projects and strictly meet deadlines.
• Creative Thinking: An innovative approach to marketing, capable of thinking outside the box to propose fresh strategies.
• Education: A Bachelor’s degree in Marketing, Business Administration, or a related field.

Benefits

• Paid Mobile & Internet
• Fully Remote

Marketing Jobs & PR Jobs in Malta entail the promotion of companies, brands, products and services to specific audiences. Jobs in marketing & PR include account management, affiliate management, brand management, business intelligence, customer relationship management, content, digital marketing, events, graphic design, social media marketing, marketing management, public relations, market research, merchandising, web design,and audio visual jobs.