A well-established client of ours operating within the iGaming industry, is searching for a Russian speaking Marketing Specialist, who will be responsible for developing and executing marketing strategies tailored to the Russian-speaking audience. Reporting to the Country Manager of the market, the chosen candidate will collaborate closely with the marketing team to create engaging campaigns, promotions, and content that resonate with Russian sports and casino enthusiasts and bettors.
Responsibilities:
- Develop and implement marketing strategies to promote our sportsbook brand effectively within the Russian-speaking market.
- Create compelling marketing campaigns, including email marketing, social media, paid advertising, and content marketing, targeting Russian audiences.
- Collaborate with the content team to localize and optimize marketing materials, ensuring they are culturally relevant and resonate with the target audience.
- Monitor and analyse key performance metrics, such as user engagement, conversion rates, and ROI, to measure the effectiveness of marketing campaigns.
- Conduct market research to identify trends, preferences, and opportunities within the Russian sports and casino betting industry.
- Stay up-to-date with industry developments, competitor activities, and regulatory changes affecting the Russian market.
- Build and maintain relationships with Russian influencers, affiliates, media outlets, and partners to enhance brand visibility and reach.
- Work closely with the product team to provide insights and feedback on product localization and features tailored to Russian users.
- Developing promotional materials and marketing plans for traditional and digital advertising channels
- Key Affiliate management: manage and respond to affiliate inquiries promptly
- Manage VIP client emails and provide exceptional service to ensure customer satisfaction.
Requirements
- Fluency in both Russian and English: written and spoken is essential.
- Strong communication and analytical skills
- Attention to detail, leadership skills and ability to solve problems
- Knowledge of marketing strategy and digital media channels
Education and Experience
- 2-4 years of experience in a similar role within the Russian gaming industry
Benefits
- Hybrid working model
- Employee Assistance Program
- Private Health Insurance
- Monthly Fitness Subsidy
Job Reference: IX732
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