Marketing Manager

Our client who specializes in the luxury retail industry is looking for Marketing Manager. Your roles and responsibilities will include: 

• Develop and implement comprehensive marketing strategies aligned with the company’s vision and business objectives
• Identify opportunities to enhance brand visibility and market share in the luxury fashion sector
• Conduct market research and competitor analysis to inform marketing plans
• Ensure all marketing campaigns and activities align with the brand's image and values
• Develop and maintain a consistent and compelling brand narrative across all channels
• Lead omnichannel marketing initiatives, including digital, social media, email campaigns, in-store events, and print media
• Oversee content creation for online platforms, ensuring it resonates with target luxury audiences
• Collaborate with designers and creative teams to produce high-quality marketing collateral
• Design and implement in-store promotions and events that reflect luxury standards
• Collaborate with sales teams to ensure marketing efforts drive foot traffic and customer loyalty
• Work closely with the CEO and executive team to align marketing objectives with business goals
• Partner with external agencies, vendors, and luxury brand partners to deliver premium campaigns
• Measure the effectiveness of marketing campaigns using analytics and KPIs, presenting insights to the CEO
• Adjust strategies based on performance data to optimise marketing impact
• Develop and manage the marketing budget, ensuring cost-effective allocation of resources

Requirements

• Analytical mindset with the ability to interpret data and drive decision-making
• Creative and innovative thinker with an eye for luxury aesthetics
• Exceptional attention to detail to maintain high standards of execution
• Excellent communication, leadership, and project management skills

Education and Experience

• roven experience in marketing, preferably in the luxury fashion retail sector

Job Reference: GC089