Marketing Manager

Our client who specializes in the hospitality industry is looking for a Marketing Manager. Your roles and responsibilities will include: 

• Serve as the Group's ambassador, representing with local and international press, clients, business leaders, stakeholders, and partners

• Build internal and extended capacity for delivering the Group’s conventional and digital media marketing operations in both B2B and B2C channels

• Develop an annual integrated marketing plan aimed at realizing the Group’s marketing strategy across multiple channels

• Create a framework for strategic partnerships, alliances, and channel partner networks to expand the outreach of the Group’s suite of services

• Oversee PR and creative agency support, forming partnership relationships that add value and are cost-effective

• Establish an organizational structure for efficiently delivering the marketing strategy and integrated marketing plan across all channels and platforms

• Take full responsibility for content development, generation, and publication functions in collaboration with the C-Suite and senior management team

• Guide, define, and implement the company’s marketing strategy across all products and segments

• Develop B2B capacity and execution structures through integrated frameworks with major hospitality and entertainment-intensive business domains

• Monitor and analyze competitor strategies, products, sales, and marketing activities, recommending appropriate reaction measures

• Responsible for monthly and quarterly budget forecasting and reporting, as well as marketing reviews and reporting

   

Skill-sets and Requirements

• Proven track record of practical hands-on experience in researching, developing and bringing a product from research stage to market
• Previous experience in initiating innovative marketing solutions for competitive advantage and generating an increase in revenue
• Experience in planning marketing strategies, advertising campaigns and successful public relations efforts
• Previous local experience in a similar position

Education & Experience

Bachelor’s degree required; Master’s Degree with a specialization in Marketing preferred

Job Reference: ZM314