Our client within the health and wellbeing industry, is looking to recruit a Marketing Executive to join their growing team and lead a stand-alone role.
The chosen candidate will report to the GM and the Group Marketing Manager, and will be responsible to:
- Design and implement marketing strategies aligned with AX Care’s business goals to enhance brand awareness and foster customer loyalty.
- Conduct thorough market research to analyze trends, customer needs, and competitor activities, translating insights into actionable marketing plans.
- Plan, execute, and oversee multi-channel campaigns, including digital, social media, email, and traditional marketing efforts.
- Track and analyze campaign metrics, providing insights and optimization recommendations to maximize performance.
- Create compelling content for multiple platforms (website, social media, newsletters, promotional materials).
- Work closely with designers, copywriters, and other team members to produce high-quality marketing assets, ensuring consistent brand messaging and visual identity across all channels.
- Manage and regularly update AX Care’s website and social media profiles to maintain a cohesive and engaging brand image.
- Cultivate relationships with residents and external stakeholders to strengthen brand loyalty and advocacy.
- Actively engage on social media and other communication channels to promote the brand and its mission.
- Partner with the sales team to align marketing initiatives with sales objectives, supporting revenue growth.
- Assist in event marketing efforts, working with the operations team to ensure successful event execution and promotion.
- Collaborate with external partners, agencies, and suppliers to enhance the impact of AX Care’s marketing initiatives.
Requirements
- Excellent verbal and written communication skills
- Creative, dynamic, and self-motivated individual holding a portfolio
- Strong organisational skills and ability to multitask
- Excellent eye for detail
- Must hold strong empathy, patience and willingness
Education and Experience
- Minimum of 2 years of experience in a leading and /or standalone role
- Experience in the same industry is given preference
- Bachelor’s degree in Communication/Marketing
- MCAST Visual Arts / Creative and Digital Courses certificate
Benefits
- Group discounts in Hospitality and Wellness
Job Reference: JX282
Marketing Jobs & PR Jobs in Malta entail the promotion of companies, brands, products and services to specific audiences. Jobs in marketing & PR include account management, affiliate management, brand management, business intelligence, customer relationship management, content, digital marketing, events, graphic design, social media marketing, marketing management, public relations, market research, merchandising, web design,and audio visual jobs.