Marketing Data Specialist


Our client is looking for a CVM Marketing Specialist to join their growing team,  forming part of the Customer Value Management team your responsibilities will include: 

  • Working throughout all segments and products, using strong commercial acumen and data insight.
  • Working closely with Products, Sales & Commercial, driving improvements across revenue & churn through Retention & Cross Sell campaigns. 
  • Maximize the full base revenue by developing and affecting upsell/ cross-sell initiatives and retention strategies across segments
  • Accountable for driving retention performance through all segments on both outbound campaigns and inbound channels, e.g telesales & digital channels.
  • Work with stakeholders including Sales, Products, Care and operational teams to scope and deliver campaigns & initiatives that drive key KPI’s.
  • Execute outbound calling campaigns and below the line marketing and communications campaigns (Email/SMS/App/Online) to customers in line with Customer Value Management (CVM) priorities and commercial objectives.
  • Use customer analytics, test & learn, and measurement to continually report on and improve campaign performance.
  • Recommend pricing improvements with the aim of improving revenues through upsells/ cross-sells and higher acquisition.

Skill-sets and Requirements

  • Strong analytical skills
  • Proficient in Excel
  • Based in Malta

Education & Experience

  • Previous experience in commercial and/or CVM roles, preferably within telecoms
  • Strong commercial insight and the ability to make good judgements and take quick decisions
  • Marketing campaign management experience with emphasis on commercial outcomes

Job Reference: WZ740

  • Primary job focus
    Marketing & PR
  • Job type
    Full Time
  • Employment level
    Intermediate (1-3 years)
  • Employer industry

Marketing Jobs & PR Jobs in Malta entail the promotion of companies, brands, products and services to specific audiences. Jobs in marketing & PR include account management, affiliate management, brand management, business intelligence, customer relationship management, content, digital marketing, events, graphic design, social media marketing, marketing management, public relations, market research, merchandising, web design,and audio visual jobs.

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