Head of Marketing and Ecommerce

Malta  |  €35,000 - €48,000 

Our client works in the retail industry. They are looking for a Head of Marketing and E-Commerce as they are growing their team.  

The Role

  • You will create and maintain a digital experience together with developing and coordinating advertising strategies and campaigns and determining the market for new/existing goods and services
  • You will be managing both departments
  • You will manage and mentor personnel
  • You will achieve sales targets and rest of the KPI-s and plans for the year
  • Increase brand awareness and market share
  • Create and execute marketing campaigns to promote a product or service through traditional marketing and digital marketing methods including pay per click, social media, email, and mobile marketing
  • Present advertising and marketing campaigns and budgets to colleagues, senior management and clients
  • Liaise with a range of stakeholders including external and internal clients, media, suppliers, printers, designers and web developers, sponsorship partners and more
  • Manage advertising and marketing budgets
  • Manage brand identity
  • Source advertising opportunities, book traditional adverts in the press, radio or TV, and online adverts (local news websites and social media platforms)
  • Identify potential markets
  • Conduct market research and monitor competitor activity
  • Write and edit content for print material (e.g. adverts, brochures, flyers, press releases) and multiple online platforms (e.g. webpages, e-shots, social media posts)
  • Monitor online campaigns, access analytics and compile reports
  • Organize promotions and events for clients and the media (e.g. press conferences)
  • Offer your expertise in the creation of the project including setting up and management of timelines, implementing procedural policies to standardise information, and coordinating with all departments involved to ensure smooth running of e commerce operations
  • Identify operational procedures that might hinder project progress and offer recommendations
  • Collaborate with other departments to ensure that new product information (descriptions, images, features, data sheets) is entered into the system as per templates and policies, stocks are up to date, deliveries on schedule and customer requests are tended to, etc
  • Manage synergy between business and online operational teams
  • Oversee customer service across all digital channels (including Facebook, Instagram, google reviews & live chat), ensuring fast response time and the best possible service for our digital customers
  • Identify gaps and areas of improvements within the ecommerce operation, making suitable recommendations for progress
  • Be constantly on the lookout for new trends and ways of improving customer service, website and offerings with resources at your disposal
  • Help in establishing digital yearly sales targets

 

 

 

 

Skill-sets and Requirements

  • Experience within the retail (and preferably within the Home Improvement and D.I.Y. sectors)
  • Commercial and business awareness and budget management skills
  • Knowledge of different media channels and how they operate e.g. TV, radio, press and internet
  • Proficiency in digital media (social media marketing, content management systems, email marketing builders and bulk senders)
  • Basic analytical skills to analyse online analytic tools like Google Analytics, Facebook Analytics and others
  • Design skills and knowledge of design tools like Photoshop and InDesign (where applicable)
  • Proven leadership qualities and ability to motivate a team to achieve targets and objectives

Education & Experience

Preferably have a degree in Marketing or Business

Job Reference: YC703


  • Primary job focus
    Marketing & PR
  • Job type
    Full Time
  • Employment level
    Middle Management
  • Employer industry
    Construction, Retail
  • Languages
    English

Marketing Jobs & PR Jobs in Malta entail the promotion of companies, brands, products and services to specific audiences. Jobs in marketing & PR include account management, affiliate management, brand management, business intelligence, customer relationship management, content, digital marketing, events, graphic design, social media marketing, marketing management, public relations, market research, merchandising, web design,and audio visual jobs.

  • Job Reference
    YC703
  • Closing Date
    30/11/2021
  • Date Published
    23/11/2021
  • Status
    Interviewing

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