Head of CRM (Gaming)

  Central Malta  |  €70,000 - €80,000  

Our client operates in the gaming industry and has a number of jurisdictions/sites that they operate in.  As they are growing, they would like to engage a Head of CRM to manage the Global Casino CRM team 

The Role

  • You will be managing the whole Global Casino CRM team and reporting directly to the CEO and COO
  • You will manage the full CRM process, from strategical planning through to gathering of data and analysis
  • You will ensure a high level of targeting, data collection and analysis of the client base
  • You will be responsible for full planning and budgeting to improve customer engagement
  • You will increase the retention and reactivation rates and average revenue per user for Casino customers
  • Do the Marketing and Sales strategy to plan operational and promotional actions supporting long-term marketing strategy to increase sales,
  • Aim to reduce churn and improve player lifetime value and increase the net revenue growth
  • Analyse players data to create sophisticated customer segmentation and tailored made offers
  • Handle CRM campaigns to ensure consistency, attractiveness, cost-effectiveness, relevance and alignment with other areas of the business, at all times
  • Have strong relationships with the marketing, product, analytics and territory teams to design marketing initiatives and test new innovative ideas to increase the number and value of players.
  • Work closely with the designer and copywriter team to ensure consistency of automated and ad hoc bonus campaign content in accordance with brand guidelines
  • Conduct ongoing reviews of daily and weekly performance of key business KPI s and player behaviours with
    the aim to make quick adjustments where required and / or identify opportunities for automation
  • Be aware and apply all applicable regulations and legislation and ensure that all risks within areas of responsibility are identified and managed effectively
  • Proactively manage budget to meet the desired balance between ROI and spend
  • Do ongoing analyses but with a minimum of monthly and quarterly analyses of all results against agreed objectives to furnish excellent reporting to the CEO
  • Ongoing review of daily and weekly performance of key business KPI s and player behaviours with the aim to make quick adjustments where required and / or identify opportunities for automation
  • Monitor competitor’s campaigns in order to understand trends in the industry and improve strategy
  • Liaise with the acquisition team to optimise conversion rate

Skill-sets and Requirements

  • You must be data driven, a result-oriented and proven revenue manager who is customer-focused and possesses strong commercial awareness and analytical skills
  • Have proven, relevant work experience, particularly with managing CRM operations and promotions
  • Have deep knowledge and understanding of online casino activities, experience in the industry and passion for our Casino products is a must
  • Be able to work at a fast pace, whilst still showing meticulous attention to detail
  • Have excellent planning, organisational, prioritisation and project management skills
  • Be commercially minded, data literate with strong analytical skills and comfortable in using raw data
  • Know about CRM systems and processes, previous experience with Optimove is a plus
  • Know HTML coding & Dreamweaver
  • Have excellent planning, organisational, prioritisation and project management skills

Education & Experience

Having a tertiary degree in Marketing &/or IT is a strong desirable

Job Reference: TH320


  • Primary job focus
    Marketing & PR
  • Job type
    Full Time
  • Employment level
    Senior Management
  • Work Location
    On Premises
  • Employer industry
    iGaming & Casinos
  • Languages
    English, Maltese

Marketing Jobs & PR Jobs in Malta entail the promotion of companies, brands, products and services to specific audiences. Jobs in marketing & PR include account management, affiliate management, brand management, business intelligence, customer relationship management, content, digital marketing, events, graphic design, social media marketing, marketing management, public relations, market research, merchandising, web design,and audio visual jobs.

  • Job Reference
    TH320
  • Closing Date
    29/02/2024
  • Date Published
    24/01/2024
  • Status
    Interviewing

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