Digital Marketing Executive (SEO)


Our client, an international company, is looking to grow its digital marketing team and looking for an E-Commerce Digital Marketing Executive. Reporting to the E-Commerce Manager, your responsibilities will include: 

  • Planning, creating and executing all digital marketing strategies to drive sales for the company’s e-commerce website, across PPC, Display, SMM and email marketing to ensure maximum ROAS and increase conversion rate. 
  • Managing social media presence across all digital channels Facebook, Instagram, TikTok, Snapchat and  YouTube and initiate new online sales channels. 
  • Being the main point of contact for designers, copywriters, in-house and external agencies,  ensuring that campaigns follow brand guidelines in terms of creative and content. 
  • Conducting A/B testing to determine best practices and increase conversion.
  • Executing shopping cart abandonment campaigns, upselling, cross selling campaigns, page-level  targeting, exit-intent campaigns. 
  • Managing Facebook and Instagram shops as well as daily content (posts, images, videos) that builds meaningful connections and encourages community members to engage and share. 
  • Work with existing influencers and create relationships with new ones 
  • Preparing annual budgets with E-commerce Manager 
  • Manage conversations with followers in a consistent brand voice across all channels and participate in trending topics, popular hashtags, current and live events 
  • Suggest and implement new features to develop brand awareness and improve sales 
  •  Assist in the creation of seasonal & global campaign concepts

Skill-sets and Requirements

  • Knowledge of Google ads, keywords analyses, Google Analytics, Business Manager • Excellent communication skills
  • Must be organized, sales oriented, detail-oriented and deadline-driven with strong analytical skills

Education & Experience

  • 2-5 years of digital marketing experience, with proven records in managing integrated digital marketing strategies and achieving KPIs through Google and Social Media campaigns
  • 2 years of e-commerce experience, preferable within fashion industry

Job Reference: FJ513

  • Primary job focus
    Marketing & PR
  • Job type
    Full Time
  • Employment level
    Intermediate (1-3 years)
  • Employer industry
  • Languages

Marketing Jobs & PR Jobs in Malta entail the promotion of companies, brands, products and services to specific audiences. Jobs in marketing & PR include account management, affiliate management, brand management, business intelligence, customer relationship management, content, digital marketing, events, graphic design, social media marketing, marketing management, public relations, market research, merchandising, web design,and audio visual jobs.

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