Online Gaming CRM Specialist (Remote)

  Central Malta  |  starting from €50,000 Annually 

We are seeking an experienced Online Gaming CRM Specialist to join a dynamic growing team. The ideal candidate will be responsible for setting up, managing, and optimizing CRM campaigns to enhance user engagement and retention within the online gaming environment. This role requires a creative thinker with a deep understanding of CRM strategies, data analytics, and customer behaviour. 

Responsibilities:

  • Develop and implement CRM campaigns that drive customer engagement, retention, and revenue growth in the online gaming space. 
  • Analyse customer data to segment audiences and personalize marketing efforts. 
  • Utilize CRM tools to set up automated campaigns and targeted emails.
  • Domain Management & Deliverability: Execute and monitor domain warming, DNS, SPF, DKIM, and DMARC setup to ensure optimal email deliverability, sender reputation, and compliance with industry standards.
  • Design, test, and deploy email campaigns with A/B testing, segmentation, and personalization to enhance engagement and conversion rates. 
  • Collaborate with the marketing team to create compelling content for campaigns that resonate with our audience. 
  • Monitor and report on the performance of CRM initiatives, adjusting strategies based on data-driven insights. 
  • Stay current with industry trends and best practices in CRM and online gaming to continually refine our approach. 
  • Work closely with product and management to ensure cohesive messaging and an exceptional player experience. 

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field. 
  • Proven experience in CRM management within the online gaming industry. 
  • Strong analytical skills with the ability to interpret data and make strategic recommendations. 
  • Proficiency in CRM software (e.g., Customer.io or Klaviyo) 
  • Excellent communication skills, both written and verbal. 
  • Creative mindset with a passion for gaming and customer engagement. 
  • Ability to work independently and manage multiple projects simultaneously. 
  • Knowledge of Deliverability Tools: Experience with tools such as Google Postmaster, Mail Tester, or other email monitoring services. 

Job Reference: JJ246


  • Category
    Gambling
  • Job type
    Full Time
  • Employment level
    Experienced (3 years +)
  • Work Location
    Fully Remote
  • Employer industry
    iGaming & Casinos
  • Languages
    English

Gaming Jobs in Malta are related to the development, management and support of betting and gaming companies. Jobs in gaming include affiliate management, betting, casino, customer support, fraud, gaming dealers, odds compilation, payments and sports trading roles.

  • Job Reference
    JJ246
  • Closing Date
    31/01/2025
  • Date Published
    28/11/2024
  • Status
    Interviewing

Benchmark Your Salary

By using this site, you consent to the use of cookies to improve your user experience through analytics and personalised marketing efforts.