Head of Business Generation (Banking)


Reporting to the Chief Retail Banking Officer, the Head of Business Generation will be responsible for liaising with product owners to spreadhead various business and marketing initiatives to attract new clients to the bank.

Within this position, you will be responsible for the following:

Strategy - In coordination with other strategic business units to ensure effective internal alignment and competitive market positioning

Business Development - Preparing a business development and supporting market plan to identify and address opportunities within the Bank’s existing customer base and new customers, working closely with Product Development, Business, Retail and Investment functions to support the customers' interface network and product manufacturers in selling their products and services to the Bank’s target customers, whilst respecting the Bank’s conduct standards and procedures

Customer Cohorts - Identifying and defining customer cohorts and value added segments in liaison with Product Development Unit as a basis for new business development initiatives, cross selling opportunities and overall business growth

One to One initiatives - Identifying and seeking one to one opportunities and tailor made solutions as a means to win over potential customers or uncover the potential on existing customers through the utilisation of business hunters and other market research tools and mechanisms

Planning and Evaluation -Whilst guiding and directing the preparation of long-term and short-term plans 

Evaluation - Evaluating potential business deals and relationships by analysing market strategies, deals requirements, options and financials whilst resolving internal barriers

Market Monitoring -Identifying new business opportunities and ideas through the research of industry and related events, publications, and announcements

Research - Understanding implications and identifying new business development opportunities in line with the Bank's strategy by recognising new product opportunities and undertaking feasibility analysis to quantify and forecast the likely impact

Professional Interface - Establishing and maintaining effective working relations with professional counterparts and external parties to collect market intelligence and identifying new business opportunities

Performance Assessment - Implementing new business development and new product performance measures to track and monitor growth and product performance

Stakeholder Management & Product Development - Co-ordinating key internal and external stakeholder groups, including existing clients to test assumptions, and defining new product requirements and specifications

Business Hunters - Ensuring the build-up of  a skilled business hunters' team with the right objectives, tools, metrics, and targets that ensures sustainable growth in line with our strategic direction, RAF and business ethos

Skill-sets and Requirements

Possess a deep knowledge of Bank Products, Bank Channels, Conduct Requirements when distributing bank products, and market trends

Education & Experience

Possess an MQF Level 6 Degree in Communications, Marketing, Business Management or a related area OR possess a minimum of ten (10) years’ experience in Marketing, Communications or Business Management

Job Reference: LZ256

  • Primary job focus
  • Job type
    Full Time
  • Employment level
    Senior Management
  • Employer industry
    Financial Services
  • Languages
    English, Maltese

Banking Jobs in Malta entail the provision of financial advice to both commercial and private clients within banks and other organisations within the finance industry. Jobs in Banking within this sector include consumer and corporate lending, credit management, investment jobs and risk evaluation.

  • Job Reference
  • Closing Date
  • Date Published
  • Status

Benchmark Your Salary

This website uses cookies to improve your user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.