With the television remote control in hand we have the power to either keep watching a commercial or to simply flip over to the next channel. If it’s a good commercial it captures and grips us for a full 30 seconds; if it bores us, one simply blocks it out and ignores it.
A good meeting should leave the same effect as a memorable commercial. Malcom Gladwell in his book, Blink talks about how important mini-impressions one makes can be. We don't get a second chance at making a good first impression, however we get many other chances for first impressions.
A good advert catches our attention; as individuals we should do the same. Try to use techniques such as humour, aesthetics,emotions, and surprise to standout and grab the audience's attention.
Be clear in your speech. Make it easy for the audience you are addressing to understand your message. A good delivery is key in making you and your message memorable.
A good advert usually stands out by being unique. You as a person should also be distinguishable. Think about what sets you apart from others and highlight these distinctive qualities which help you portray your unique brand.
Due to the ones hectic lifestyle, having someone’s undivided attention is a blessing. A recruiter may be that very audience you need to work hard to stand out to.
As a candidate during a job interview YOU are the TV commercial so work at capturing the recruiter’s attention, deliver a good message and stand out- just like your favourite TV Commercial. Interesting Read
Full article can be found at- http://blogs.hbr.org/ashkenas/2012/02/make-a-good-impression-in-30-s.html